10 Real Estate Applications and Technology Tools of 2014

techtools-300x191The year 2014 saw the innovation and invention of some modern real estate software solutions, services and applications to help improve marketing within the real estate industry. These ranges from technologies aimed at increasing sales of buildings to services that simplify the closing of the sale process; there are varieties of interesting real estate agent tools available for real estate agents to use.One just needs to identify which of these tools is worth putting your resources in.

Most agents are only aware of popular apps used on a daily basis such as the Drop box and the DocuSign alongside the usual gadgets namely: iPhone, iPad and Android. But there are many more tools out there to be tried out.

Highlighted below are some of the latest and best technologies and applications that can help to bring a significant change to the websites of real estate Companies. They can also enhance their marketing efforts and sales schemes. These ten techniques identified below are suitable for all agents across the divide from those just starting out to well established agents.

Matterport’s 3D Showcase

Videos play a crucial role in many real estate marketing plans. New 3D camera technologies can help agents to have a significant leverage over their competitors. Real estate solutions like Matterport’s 3D Showcase gives people searching for property online an experience that can only be compared to that provided by Google Maps.This tool is capable of showing the inside of homes for sale and allows for quick triangulation across an entire residence. Additional features of the tool include the ability to create digital floor plans and include home dimensions.


Speaking Photo

Presently, there are not very many top-tier video recording apps for real estate agents. The Speaking Photo is slightly different, but still an effective multimedia tool, especially for listing presentations. SpeakingPhoto is as simple as Vine in its functionality: Take photos of anything you want (like, say, your listings). Once you’re done, you can touch the screen to start recording audio, allowing you to provide commentary on your photos as they appear in a slideshow, which you can edit according to your preferences. It’s a simple option for agents who want a quick way to showcase their properties for sale and provide key info buyers need to know.



From time to time, real estate agents always need each other to locate available properties for sale. This is particularly where one real estate agent is not well versed with a given locality. In such instance he may need to make enquirers to the area agent to find out leads that he may be interested in.

This is where Balcony comes in as this app makes connecting with fellow agents easy. The real estate app has already launched a social referral network which aims at connecting real estate agents to one another. Once an individual has been confirmed as an active agent by the site, you can connect with thousands of other agents to suggest business prospects to your peers. And it’s even more interesting that these recommendations could earn you extra income. While the site has not yet gone live, its value plan is one that will be attractive to many agents.


This is an app that provides an efficient way of communicating to your clients of the available houses or properties that may intrigue them. NuOffer ensures that potential buyers don’t miss out on the available opportunities and the seller also gets to gain by not being beaten to a sale by competitors simply because the property did not get to the buyer on time.

Specifically, this real estate technology helps create, sign, and send offers to sellers in minutes, which they can in turn forward to buyers. No piles of documents to comb over — just streamlined communication with seller’s agents.

Apart from quicker property offers, the real estate tool grants you access to local MLS data and title companies. It also provides the ability for buyers to create their own profiles, which allows them to search home listings and sign offers that you develop.


Storehouse basically adds flavor to the storytelling technique that has become a phenomenon trend world over in content marketing. Most agents use their real estate websites to share their success stories and experiences. Storehouse enables one to create visuals to accompany these stories and thereby magnify their effect.

With Storehouse, you can create stunning micro sites that feature photos and videos, like your listings, former clients, colleagues, or local market, in an elegant design.

Pages created on Storehouse generally have small amounts of copy, but you can still market your business and properties for sale distinctively using the site. For instance, share statements from satisfied clients. Show them in and around the homes you helped them purchase and scatter quotes and insights from them in between the multimedia you include on your page. Or you could use the app to create a bio page that shows off your background: where you’ve closed deals, who you work with, and why you love being an agent. An alternative real estate marketing tool, for sure, but one that could help you tell your story better to your audience.

CO Everywhere


Real estate agents usually have a busy schedule and it sometimes gets difficult to catch up with everything going on within your locality. With the CO Everywhere application, you can draw areas of your interest on a map and through this you get to discover what is going on within that area and you get to know the hot properties available. This can save you a lot of time and money that would otherwise be wasted looking for these properties physically.

The app synchronizes with the users’ Twitter and Instagram accounts, including both consumers and businesses, and provides info on that area’s events, business deals, and updates.


Home snap Pro

This is a real estate application that provides all the key information to help you go about you local market e.g. local listings, market analysis reports and Multiple Listing Services information.

The real estate tool also includes its users in a weekly email blast to help widen their exposure. And when you use the real estate tool to snap photos of homes, MLS information for the residence (including the list price and seller’s agent) filling on the app, making it simple for buyer’s agents to get comprehensive details on potential properties for their clients.

Google Glass

This is an app through which you can record a video simply saying the word ‘record’ and not necessarily having to use a camera. It is a great tool for real estate video marketing. It is available in numerous versions and better versions keep coming. So it’s upon you to choose the version that works best for you.

The device also has some other cool uses, like the ability to share your Glass-produced photos and videos to social media in seconds and to conduct audio Google searches, which bring up results right to the Glass screen. This is an app that you cannot afford not put on your list of real estate tools.

Curb Call


This is an application that buyers can use to find properties for sale that are within their specifications. Curb call helps buyers to identify houses that fulfill their expectations as it can help to set up a setting on the spot after identifying properties that interest them. It is quite convenient because there is no need for the seller to make phone calls or email tags trying to convince buyers to check out a listing. Rather, qualified, ready to buy real estate properties come to you.


This is an application owned and operated by Move.com through which agents can enlighten prospective home buyers on what to consider when buying a home.

The service gives agents open lines of communication with buyers, and allows agents to build buyer profiles — meaning you can keep tabs on prospects — and assist buyers with their home research by providing them with tips and tricks. Consider Doorsteps a nice bonus to your regular real estate lead generation efforts that you can use in your spare time.

It is an ideal way to build trust and, ultimately, relationships with early-stage home seekers as you provide them with the knowledge they need to have when looking for a home or property to buy.

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