Marketing is usually key to the success of any business as it is what will eventually get you to sell your product. Marketing basically entails communicating and creating awareness to potential clients about an existence of a given product or service.
How you communicate this is of much essence because clients need to be persuaded to buy a given property. And they get bored easily too, so make your marketing strategy interesting by coming up with fresh and intriguing ideas from time to time.
The following ideas will help you maneuver your way in the marketing world and give you desired results as well;
Pick one day each week to work ON your business and your marketing
With the busy day to day schedules, it is easy to forget about your business and concentrate on other things. But growth of any given business requires constantly coming up with new marketing ideas and this in itself requires time. It requires time dedicated to nothing else but working on your business.
Set aside one day a week where you dedicate at least a few hours just to work on improving, systemizing and implementing new strategies that can improve your business and increase your sales and general performance.
Marketing Mondays are a great idea and this may seem like a simple idea, but if you set aside this time, you’ll be amazed at how much you’ll be able to accomplish and the improvements you’ll be able to make.
Focus on one target market at a time
This is a big one. Most people who start thinking about expanding their business start by expanding their territory. If you can focus your attention on a single target market then you are likely to score it big once you decide to expand you territory.
This is more advisable rather than jumping onto the next market segment before cementing your own backyard. It is wrong to have the notion that the grass is always greener on the other side and jumping in without weighing your options and carefully deliberating. This is a sure recipe for failure.
This, however should not be interpreted to mean that you should not expand your territory and stick to a particular market segment forever, you can go ahead and dominate the market and go as far as possible but you need to focus on a given target market at a time before proceeding to the next one.
Plan to dominate
This marketing strategy does not just aim at getting small pieces of different market segments. Rather it aims at focusing on a particular field and getting the best out of it. For example if it is the kitchen ware, strive to produce every single item that is used in the kitchen rather than trying out other merchandise outside the kitchen stuff.
Planning to dominate entails building a powerful marketing system for a target market such that you get to dominate the market and get the most out of it by getting most of the business in that market.Never go into a market just to get a small piece of it, go into that market with the intention of getting all of it.
Stop being cold on potential clients and focus on getting them to call you.
Make use of brilliant strategies like free recorded messages to get potential clients into calling you instead of you calling them. Being silent on prospective clients will get you to lose touch with them and you will as a result lose out on opportunities which you would otherwise have grabbed.
Keep your past, current and future potential clients close and you will not miss out on chances to make sales and even get referrals from time to time.
Most people go through a cliché cycle whereby if they are not dealing with clients, it’s when they have time for prospects and vice versa, which is quite frustrating.
Stop settling for advertising that pays for itself and only do advertising that multiplies itself.
Shift your focus on learning how to create advertising that multiplies itself as opposed to that which only pays for itself.
When you focus on implementing low cost lead generation strategies focused on a single target market, it’s not uncommon to get returns of 30 or 50 to 1 on every dollar you spend on them.
Get your mindset wired that you’re in the Money Multiplication business and it just so happens that the vehicle you’ve chosen to multiply money is your real estate business. And you should approach your real estate business as a business and not just a job. It’s this Business-like mindset that will free you up to make real money.
Decide to focus on getting RICH not famous.
I don’t want you to get trapped in this mindset that prevails in real estate where you’ve got to get your name out there and essentially get famous.
Getting rich isn’t about getting your name out there; it’s about getting your prospects name in here.
One of the best long-term decisions you can make is to concentrate on building a business that can some day work without you.
Building a business around well laid down systems is more advisable rather that building a business around yourself, your image and personality. Building a business around yourself traps you and gives you a hard time in expansion or stepping away because people will come expecting to work with you.
Get on the Web with a Money Making Website
The internet is a marketing gold mine. Create a money making website to help you grow a business that doesn’t necessarily depend on you.
Automate, Outsource and Delegate.
If you’re going to grow a business, you’ve got to start letting go of the things that could be done by someone else.
Your role in this growing business is to set up systems that can be run by other people.
Start by automating all the things you can by skillfully using tools like free recorded messages, websites and auto responders to do most of the heavy lifting in your lead group.
Once you free yourself from generating leads, you will have complete control over the amount of business you can generate, and the one thing that can hold you back is not having the capacity to handle all the business you’re generating.
A constant focus on creating a systematic way of handling your business and filling those roles with other people will literally give you unlimited potential in your business.
Get your current Clients to lead you to your next clients
Most business opportunities are created when current or past clients refer other clients to try out your products or services. These referrals are the main source of new clients.
It is therefore essential to offer your current clients the best of whatever you are offering so that they can put in a good word for you out there and in turn get you more clients.
Once you’ve figured out how to get as many clients as you want, the very best leverage opportunity you have in your business is the clients you’re working with.
Your goal should be to get half the people you do business with to refer someone to you before the end of their transaction.
Most of the time, people wait until the transaction is over to ask for referrals, and by that time it’s too late. They’re not in the same mind space they were in while they were going through the transaction.
While they’re looking for a home, or selling their home, they’re hyper aware of all the people around them who are going through, or considering the same thing, and if you know how to skillfully orchestrate ways for your clients to recognize this and you have the language skills to capitalize on it, they’ll refer other people to you.
Focus on the lifetime value of your clients
One of the big mistakes most people make is to focus on building a transactional business where they focus on doing only the current transactions, and don’t pay any attention to the long term relationship that they have an opportunity to build, which is repeat and referral business.
Your relationship portfolio is your most valuable, virtually competition proof asset that you can nurture for a never ending return.Don’t just focus on building a transactional business; focus on building a long term sustainable business built on loyal relationships.